Our designer was asked with creating a jersey brand for stylish dogs and their equally stylish owners. The brief was clear: create something humans would actually want to wear—no cheesy paw prints allowed.

The brand identity needed to catch the owner's eye first, then win over the pups. Bold, eye-catching, and nothing like what's currently on shelf, the visual system captures the charismatic energy of Lucky and Lou themselves—playful personalities with unapologetic charm. 

The result is a brand that stands out in the pet aisle and looks just as good on a morning walk as it does on Instagram.